On February 12 and 13, EZ Lab will take part in WAICF, the World AI Cannes Festival, one of the leading European events dedicated to Artificial Intelligence. It is an international setting where AI is presented as a strategic lever to transform the interaction between technology, industry, and people. For EZ Lab, a MarTech company specialized in developing the Digital Product Passport as the digital identity of the product, Artificial Intelligence is the technology that enables an advanced user experience, transforming supply chain data into dynamic and accessible content.
Digital Product Passport and AI: from data to experience
The Digital Product Passport is not a simple container of information. It is the digital identity of the product, designed to connect the physical item to its digital dimension through the integration of a software platform and physical support such as NFC tags. Thanks to generative Artificial Intelligence, the product can tell its story in a dynamic way, make complex data accessible and understandable, interact with users and stakeholders, and enhance origin, provenance, and production processes. AI enables the Digital Product Passport to become an advanced interface between brand and market.
The Digital Product Passport with AI as a scalable model for regulated sectors
Through its proprietary platform Made in Block, EZ Lab develops Digital Product Passport solutions applicable to different industrial sectors, adapting the technological architecture to the specific regulatory requirements of each industry. Each project starts from a detailed regulatory analysis and is integrated into a proprietary technological ecosystem that combines blockchain, Artificial Intelligence, and advanced document management.
From international dialogue to concrete AI application in the Digital Product Passport
Participation in WAICF is part of a well established path: integrating Artificial Intelligence into the Digital Product Passport to simplify regulatory management and improve data accessibility across the supply chain. In a context where the Digital Product Passport is progressively becoming a structural requirement for access to European markets, the integration of AI, blockchain, and software infrastructure represents a strategic element for companies able to transform a regulatory tool into a strategic asset.
We look forward to welcoming you at WAICF: Stand 13, Area E05.
Contact us to request a free consultation and start enhancing your product and supply chain data today, ensuring regulatory compliance while building a new form of communication based on verifiable and secure data. Discover more about the event here.
