The Digital Product Passport Toys is the instrument identified by the European Union in the new Toy Safety Regulation to ensure compliance with the regulatory requirements on toy safety. Through the DPP, a digital twin is generated, assigning each product a digital identity that contains all the information mandated for safety purposes. Yet it is more than a formal obligation: understanding the strategic role of this tool is essential to unlocking its full potential.
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What is the Digital Product Passport Toys?
Il nuovo Regolamento Sicurezza Giocattoli introduce un cambiamento rilevante: ogni giocattolo immesso nThe new Toy Safety Regulation introduces a significant shift: every toy placed on the Single Market must be accompanied by a clearly visible Digital Product Passport, including on online platforms. The DPP is the mechanism selected by the European Union and, depending on the product category, incorporates all relevant sector-specific requirements.
In essence, the Digital Product Passport Toys is the product’s digital twin. It enables full visibility over its composition, secure tracking of the production chain and the collection of essential technical information. Its primary purpose is to exclude from the market any products that fail to demonstrate compliance with safety standards.
According to the European framework, the adoption of the DPP in the toy sector allows:
- Market surveillance authorities to strengthen oversight and accelerate customs checks, making verifications simpler and more efficient.
- Supply chain operators and consumers to access the fundamental safety information instantly, while protecting corporate know-how.
When designed in an advanced way, the DPP can evolve from a mere regulatory requirement into a new digital touchpoint with differentiated access levels. It becomes a strategic interface that reinforces the relationship between brand and customer, enhances product value and offers clearer post-sale pathways.
How it works: one DPP, multiple access levels
The Digital Product Passport Toys is a true digital identity that accompanies each product throughout its entire lifecycle. Through this identity, companies can collect, update and share all information relevant to safety, traceability and internal management in real time. The system enables structured content with multiple access levels:
- Authorities can verify technical data needed for checks.
- Supply chain actors can view operational information relevant to their role.
- Consumers can access the essential details required for an informed purchase.
A single DPP serves every stakeholder, yet it is displayed differently according to each access key, ensuring full protection of the company’s know-how. Thanks to blockchain registration, every piece of information is traceable and immutable. This ensures a reliable data flow across the entire lifecycle of the toy and simplifies compliance with the requirements set out in the Toy Safety Regulation.
Why choose EZ Lab for the Digital Product Passport Toys?
EZ Lab specialises in creating digital product identities with blockchain-based traceability. Drawing on our expertise, we have developed the proprietary platform Made In Block, designed to grant differentiated access to users based on their authorisation level: regulatory authorities, supply chain stakeholders and end consumers. The platform interacts seamlessly with company systems without adding workload to staff and enables the automated release of the Digital Product Passport. As a result, regulatory compliance becomes a valuable opportunity for product enhancement.
What to do and why act now?
The entry into force of the European Toy Safety Regulation and the Digital Product Passport Toys represents an opportunity to streamline a supply chain that is often fragmented and complex within the toy sector. In a dense and competitive market, it is essential to organise resources promptly and adopt mandatory tools strategically to gain a true competitive advantage.
Request a free consultation to receive guidance on the new regulation and on how to leverage the potential of the Digital Product Passport Toys.
